ASIFA-Hollywood at SAM: Storytelling Across Media

Comic-Con presents SAM: Storytelling Across Media, a one-day symposium for aspiring writers and artists, as well as professionals, interested in the art of storytelling, and ASIFA-Hollywood will be there! This event will be held on Saturday, November 3, at the Comic-Con Museum, 2131 Pan American Plaza in Balboa Park, from 12:00 PM to 6:00 PM, with a mixer from 7:00 to 10:00 PM. Admission is FREE, but online registration is encouraged. Seating in all symposium events is limited.

SAM is not your traditional comics convention. There is no Exhibit Hall. SAM is all about storytelling, through a series of talks about how to tell a story in various media, including comics, gaming, animation, movies, and more. It explores the similarities and differences in telling stories through different media and focuses on the craft of telling a story through creator lectures.

San Diego Comic-Con is part of the San Diego Comic Convention family of events. SDCC is a nonprofit educational corporation dedicated to creating awareness of, and appreciation for, comics and related popular artforms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture.

Panel Information

12:15–1:00 Storytelling in Animation—Never have there been more opportunities for artists to tell their stories through different forms of media. From motion pictures and television, to children’s books and digital platforms, storytellers have many options to put their voice on different projects and properties. Come see David Derks (vice-president, ASIFA-Hollywood) and a panel of artists in a lively discussion on the art of storytelling and how they tell stories through art and story structure. The panelists will include Nic Gregory (concept illustrator for Thinkwell Group), Benson Shum (author, illustrator, and Disney feature animator), and Chrystin Garland (visual development artist at DreamWorks TV Animation). The panel will take place in The Lodge.

Event Information

You may register online for SAM panels at starting Thursday, October 11. Check back on the blog for more updates and the full schedule for SAM. Tickets for each panel are limited to one ticket per person; however, you may register for as many panels as you’d like. Tickets are available on a first-come, first-served basis.

Please keep in mind that some panel times overlap, and since seating is very limited, you will not be allowed to attend concurrent panels. Be sure to look at the start and end times, and register for the ones you want to see most. Registering for concurrent panels will not guarantee you a seat in either panel.

Unlike Comic-Con International and WonderCon, we will be clearing rooms between panels. Registered ticket holders will be allowed to enter the room first. Tickets will be available for pickup at the museum starting at 11AM the day of the event.

Please pick up your tickets no later than 15 minutes prior to the panel start time. Empty seats at the start of the panel will be filled by the standby seating line.

Please note: there is limited disabled seating in the panel rooms. If you have any ADA requirements, please email the programming department at prior to the week of the event to ensure we can accommodate you.

If parking at Balboa Park is limited, you can park in the Inspiration Point lot, on the East side of Park Boulevard, and wait for the Tram. For more information on parking, please visit